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Emma Raducanu’s full list of sponsors worth more than £8m after ….
Emma Raducanu’s full list of sponsors worth more than £8m after US Open Win
Now she is a US Open champion and a global household name with 2.4million Instagram followers and a net worth of a whopping £10m.
Emma Raducanu’s US Open win changed her life forever – and her bank balance too She has landed herself a whole host of whopping deals with various brands
She has landed herself a whole host of whopping deals with various brandsCredit: Getty
Some even predict the Bromley ace will become the first £1billion athlete as a marketer’s dream model and representative. Around a fifth of her current value, £1.8m, came as prize money following her heroic Flushing Meadows run, not dropping a set in her ten matches.
A further £181k was from her breakthrough Wimbledon venture that captured the heart of the nation.
But the majority rolled in the wake of that win.
Emma Raducanu’s full list of sponsors worth more than £8m after
The megabucks, at least £8m, came rolling in as Raducanu, 19, signed sponsorship deals with a whole host of massive brands – from car manufacturers to luxury jewellers.
SunSport rounds up the tennis sensation’s list of incredible deals…
Nike – £100,000
One of the sponsors already in place was sportswear giant Nike, who beat off rivals and picked Rads up before she burst on to the scene at Wimbledon last year.
It means the teenager wears their clothes, trainers and accessories on and off the court.
She burst on to the scene at Wimbledon 2021 decked out head to toe in Nike gear
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Their deal is worth around £100,000 per year and is on a rolling contract, so that will likely continue to rise in the seasons to come.
Wilson – £100,000
Similarly to Nike, Wilson had Raducanu on their books early.
It is understood their arrangement with the tennis star is pretty much the same as Nike’s, too – with Raducanu using a Wilson racket and earning about £100,000 doing so.
The British tennis sensation plays with a Wilson Steam – disguised as the new Blade V8
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The British tennis sensation plays with a Wilson Steam – disguised as the new Blade V8Credit: Getty
But although she appears to use the “copper green” Blade V8, the Brit actually plays with a Wilson Steam 100, a discontinued model which gets spray painted to look like the Blade.
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Emma Raducanu’s full list of sponsors worth more than £8m after
Tiffany & Co – £2m
Raducanu’s first major sponsorship came just days after her US Open triumph as she was confirmed as a house ambassador for Tiffany & Co – and therefore a colleague of Beyonce.
The Tiffany & Co deal guarantees her £2m and endless designer jewellery
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The Tiffany & Co deal guarantees her £2m and endless designer jewelleryCredit: Getty
She had already been wearing some of their beautiful jewellery, including on the court in New York, before the announcement was made.
And now she will barely be spotted without the earrings, necklaces, rings and bracelets that help her pocket a whopping £2m.
Dior – £2m
A second fashion commercial sponsorship, a second deal worth £2m for the superstar.
The fashion label wasted No Time in tying Raducanu down – kitting her out in one of their statement pieces for the James Bond No Time To Die premiere.
Raducanu told Vogue: “Being able to wear a dress like that made with all the magic in the Dior ateliers was a totally unique experience.
Raducanu stunned in her debut Dior outing at the No Time To Die premiere
Emma Raducanu’s full list of sponsors worth more than £8m after
Raducanu stunned in her debut Dior outing at the No Time To Die premiereCredit: Getty
“The detailed embroidery was exceptional and I was so honoured to attend my first movie premiere in it.”
She will model Dior creative director Maria Grazia Chiuri’s womenswear collections and also endorse their make-up and skincare ranges.
Evian – Unknown
All of these agreements and contracts is thirsty work.
Thankfully, drinking water company came calling with an offer to make Raducanu a global brand ambassador – although the fees have not been revealed.
Evian water scooped the teenager at the end of 2021
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Evian water scooped the teenager at the end of 2021Credit: The Mega Agency
It was a wise move from Evian, as they also provide all the water bottles for the Wimbledon Championships each summer.
Their first photoshoot saw Rads pictured in her Wimbledon whites in a pink changing room before she dazzled at Evian’s launch of their sparkling water in February.
And then the teenage superstar teamed up with Dua Lipa and gave the singer some quick tips on how to improve her tennis.
British Airways – £1m
It was no wonder the airline giant decided to snap up the world’s highest-flying star in December.
Raducanu celebrated becoming British Airway’s newest global ambassador in style
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Raducanu can forget converting her massive career earnings into Avios points because she can catch a flight wherever and whenever as BA’s global ambassador – a fitting title for the Canada-born daughter of a Romanian and Chinese who grew up in South London.
Reports suggest the deal is worth a seven-figure sum – and therefore could be well in excess of £1m.
Sports Direct – Unknown
While technically not one of their sponsored athletes, Rads featured alongside a whole host of sporting heroes in Sports Direct’s all-star cast for their Christmas advert.
The retailers spent a whopping £6m on the commercial overall, with Raducanu getting a slice of that.
She dug out her tennis kit to feature in the Sports Direct Christmas ad
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Emma Raducanu’s full list of sponsors worth more than £8m after
Declan Rice, Jordan Pickford, Dominic Calvert-Lewin, Mason Mount, Fran Kirby, Jessica Ennis-Hill, Katarina Johnson-Thompson and Maro Itoje were also part of the video clip.
Raducanu’s role – decked out in her dress and visor – saw her duck behind car in the driving snow asking for “new balls please” then ping a trademark serve into the back of Jack Grealish.
Vodafone – £3m
Raducanu added the mobile network as the latest string to her impressive bow of sponsorships in March.
The 19-year-old was signed as their grassroots ambassador to try and inspire the next generation of tennis heroes.
The Brit is said to earn £3m as the grassroots rep for mobile network Vodafone
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Part of the deal sees her promote the Play Your Way to Wimbledon tournament, which gives junior talents across the country the chance to take to the famous lawns of the All England Club.
She said: “The support I received at a grassroots level has been key to my development as a player, and I’m looking forward to helping make these initiatives even bigger, better and more accessible.”
Porsche – Unknown
Then comes the deal that matters most to petrol-head Raducanu.
She grew up go-karting and riding in motocross – and retains her passion for all engines on wheels racing around tracks in MotoGP and Formula One.
So now her huge contract as a Porsche ambassador not only banks her extra cash but gives her access to their “iconic” motors.
And she clearly loved every second of this unveiling shoot, getting to pose with a £131k 911 GT3 and a classic 911 Carrera 3.2 – then was gifted her very own car to take home.
Raducanu – who also still drives a Dacia Sandero – beamed: “For me to a brand ambassador for Porsche means a lot. Porsche is one of the brands I’ve always loved from a young age.
“One of my first tennis coaches drove a 911. Whenever I would turn up to practice in the morning, I would see his Porsche, I would go ‘wow’ and be dreaming of one day sitting in my own.
“My favourite car is the 911 for sure. Throughout the generations it’s so unique and beautiful in every way. I feel like it’s one of the most iconic cars out there.”
HSBC – Unknown
Last but by no means least, and just in time for Wimbledon, Raducanu cashed in on a partnership with the Championships’ official banking partner.
Her deal with HSBC runs for four years and includes helping to educate young people on money.
It has extra personal interest, too, with both of her parents working in the financial sector.
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Dissatisfied Max Verstappen speaks of a ‘bad day’ and is disappointed with Lewis Hamilton
Max Verstappen did not get further than the seventh fastest time during the second training for the Emilia-Romagna Grand Prix, after setting the fifth fastest time in the first session in Imola. Charles Leclerc was again the fastest.
Verstappen stated at the start of the second, Friday session that his RB20 already felt a lot better than in the first training. Yet he rode ‘only’ the seventh fastest time.
Two last attempts to set a fast time on the soft tire came to nothing. After Verstappen had already been affected by traffic during attempt one, Mercedes driver Lewis Hamilton then got in his way. Verstappen was clearly not happy with that and made this known in words and gestures. Hamilton immediately apologized and said to his engineer over the on-board radio that he would have liked to have received a warning that Verstappen was approaching him. Leclerc and Verstappen’s teammate Pérez also had a fight later in the session following a similar incident.
Verstappen: ‘So it happened again’
“That is not the first time that this has happened,” Verstappen said at the time with Hamilton. “You always try to remain calm, but it happened again. At the same time, I don’t want to talk about it too much because that wasn’t our problem today. We didn’t have the speed and we have to solve that. It was difficult to find the right balance, I didn’t feel comfortable in the car and it was very easy to ‘lose’ the car. Today was just bad. There are really things we need to improve to be competitive tomorrow.”
Ferrari driver Leclerc lapped in 1.15.906, making him just under two-tenths of a second faster than Oscar Piastri (McLaren). Behind this followed the surprising Yuki Tsunoda, Hamilton, George Russell, Carlos Sainz and only then Pérez. Verstappen was half a second slower than Leclerc in that fastest lap, Pérez added an extra tenth.
Racing simulation also did not go entirely according to Max Verstappen’s plan
In the final phase, the drivers all focused on the long run with a view to Sunday’s race. That race simulation also did not go entirely according to plan for Verstappen, who shot straight again. Although the lap times of almost all drivers fluctuated back and forth during those long runs.
“The long run was also very bad,” Verstappen was clear. “Do I have confidence that things will get better tomorrow? It can hardly be worse than today. It seems that others have taken a step forward and for us it was not a good day.”
Verstappen also searching during the opening session in Imola
Verstappen was also dissatisfied during the first free practice, earlier in the day. He expressed his dissatisfaction over the on-board radio. The three-time world champion did not get further than fifth place in the opening session.
Apart from the Racing Bulls, all teams brought quite a few updates to Imola, which were extensively tested during the first session of the weekend.
Although Verstappen drove the fastest times in the first and third sectors, he lost a lot of time in the middle part. Charles Leclerc (Ferrari) was ultimately fastest for the Italian public: 1.16.990.
Sergio Perez and Verstappen more than two tenths slower than Leclerc
Mercedes driver George Russell conceded a tenth to Leclerc’s time at the beginning of the afternoon, followed shortly afterwards by his teammate Carlos Sainz. Red Bull drivers Sergio Pérez and Verstappen were more than two-tenths slower than Leclerc.
With about six minutes left on the clock, Verstappen was making an improvement, but he shot straight ahead. That happened again in the final minute, without serious consequences. He was therefore unable to complete an ideal lap at the Autodromo Enzo e Dino Ferrari. Red Bull has also introduced a major update in Imola, just like Ferrari and Mercedes. McLaren already did that two weeks ago in Miami. The winner there, Lando Norris, rode the eighth fastest time during the first training.
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“It’s Getting Hotter”: Chase Elliott Refuses to See Eye to Eye With Dale Jr and His Suggestion
“It’s Getting Hotter”: Chase Elliott Refuses to See Eye to Eye With Dale Jr
It’s no secret that Chase Elliott is one of the most dominant active drivers on short tracks. Throughout his career, the #9 Hendrick Motorsports driver has brought in more than a handful of top fives and even wins at tracks like Martinsville. That being said, NASCAR and Goodyear’s short-track tire package dilemma has seen that notion change. With the rise to rumors of a short track losing a date in favor of a venue like Mexico, Dale Earnhardt Jr shared the prospect that NASCAR is making way for more intermediate racing.
However, not every stakeholder believes this is the right direction to head in. Despite Chase Elliott’s drawbacks at short tracks lately, the HMS driver believes that the answer to NASCAR’s dilemma isn’t moving away from the problem.
Instead of increasing the focus on intermediate tracks, Elliott believes the sport shouldn’t over-saturate type of racetrack.
Alongside Kyle Busch and Denny Hamlin, Dale Earnhardt Jr has been one of the strongest advocates for short-track racing. But with the new packages failing to make good on their promises, Junior interpreted recent rumors of Richmond losing a day as NASCAR altogether shifting away from the format slowly. But Chase Elliott believes this gives rise to an alarming pattern.
The HMS driver believes that choosing to exploit the quality of certain tracks may end up backfiring in the long run. He shared with media ahead of the All-Star Race, “The races at the mile-and-a-half stuff has been really good. But I don’t think that’s always a reason to get more of them. I always feel like less is more. The Bristol Night race is the perfect example of less is more because you go there once a year, it’s super exciting, everybody loves a Bristol Night race, and it’s because it only happens one time a year, it makes it special.”
Adding to his argument, Elliott also highlighted how road-course racing seemed to lose its charm as of late. Compared to when there were only two events on the calendar, the frequent visits to road courses had diluted its exclusivity. Elliott shared, “I just think that that the more you do that and you lean in one direction and add more more more, you can easily make things that are exciting stale really quickly. So I think we just need to be careful not to do that.”
Going over better solutions, Elliott felt that making the Next-Gen car more suited to tackle the short-track dilemma would benefit the sport more. Not only would the calendar retain diversity in the type of tracks, but it would also allow each weekend to have its unique charm. The HMS driver concluded, “I would rather see a better product on the short-track stuff than take them away. I don’t think they’re taking them away, but I would hate to see a movement away from that, just because it’s an important part of our sport.”
It’s safe to say Chase Elliott is eager to protect short tracks from taking a hit on the Cup Series calendar. Speaking of which, the #9 HMS could prove his point further with his return to another glorious short track, this time in a late-model car.
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NASCAR War and Fame: Dale Earnhardt Jr Exposes the Consequences of Denny Hamlin
When Denny Hamlin created 23XI, he already had his plate full. Facing a 36-race Cup schedule and curating a weekly podcast was bound to take a toll on him. But Hamlin had a simple answer for the media when they were curious about why he does it all. He said, “It’s what I love to do.”
And even while managing three avenues: running a business, driving, and talking about motorsport, Hamlin fetches Cup wins every other weekend nowadays. The hectic life that he chooses to live as NASCAR’s foremost speaker is one not many can persevere and maintain. Dale Earnhardt Jr, another podcast owner like Hamlin, sheds light on this as he dissects Hamlin’s busy schedule.
Denny Hamlin’s upbringing was imbued with discipline and hard work. His parents went all-out to support his racing career, as they incurred debt and sold their classic cars so that he could get in a race car. But Dennis Lou, Hamlin’s father, was adamant about a work ethic. “I’m not going out there and working on your race car for you. If you want to do it, you go out there, you learn it — and then when you wreck it, you have to figure out how to get it back to the racetrack.”
That work ethic reflects on all the hectic projects that Hamlin diligently sees through. In a recent interview with Rubbin is Racing, Dale Earnhardt Jr emphasized as much while hailing his podcast rival. “Denny is up for it…Denny’s got a personality and he’s in it…racing, and this is his life…He has his hand in every cookie jar, right. He’s a driver, he’s a car owner, he’s in the podcasting…Certainly, his takes on his show get a ton of attention. He flexes that muscle on all those fronts.”
Hamlin may be sturdy enough to handle all these duties, but other veteran drivers are unwilling to go through that stress. Dale Earnhardt Jr shed light on this aspect: “So that can be really exhausting. And I think some drivers are like, ‘You know, I don’t feel like doing all that. I’m busy enough, I’m content.’”
Balancing racing life with family life and juggling podcast sessions and ownership duties requires you to have a steady mindset. And Denny Hamlin’s unique opinion of his life helps him. “I live in chaos. My life is chaos, and I thrive under chaos… The more (crap) that is stirred up around me, the more I come at it.”
Dissatisfied Max Verstappen speaks of a ‘bad day’ and is disappointed with Lewis Hamilton
“It’s Getting Hotter”: Chase Elliott Refuses to See Eye to Eye With Dale Jr and His Suggestion
