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Emma Raducanu’s full list of sponsors worth more than £8m after ….
Emma Raducanu’s full list of sponsors worth more than £8m after US Open Win
Now she is a US Open champion and a global household name with 2.4million Instagram followers and a net worth of a whopping £10m.
Emma Raducanu’s US Open win changed her life forever – and her bank balance too She has landed herself a whole host of whopping deals with various brands
She has landed herself a whole host of whopping deals with various brandsCredit: Getty
Some even predict the Bromley ace will become the first £1billion athlete as a marketer’s dream model and representative. Around a fifth of her current value, £1.8m, came as prize money following her heroic Flushing Meadows run, not dropping a set in her ten matches.
A further £181k was from her breakthrough Wimbledon venture that captured the heart of the nation.
But the majority rolled in the wake of that win.
Emma Raducanu’s full list of sponsors worth more than £8m after
The megabucks, at least £8m, came rolling in as Raducanu, 19, signed sponsorship deals with a whole host of massive brands – from car manufacturers to luxury jewellers.
SunSport rounds up the tennis sensation’s list of incredible deals…
Nike – £100,000
One of the sponsors already in place was sportswear giant Nike, who beat off rivals and picked Rads up before she burst on to the scene at Wimbledon last year.
It means the teenager wears their clothes, trainers and accessories on and off the court.
She burst on to the scene at Wimbledon 2021 decked out head to toe in Nike gear
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Their deal is worth around £100,000 per year and is on a rolling contract, so that will likely continue to rise in the seasons to come.
Wilson – £100,000
Similarly to Nike, Wilson had Raducanu on their books early.
It is understood their arrangement with the tennis star is pretty much the same as Nike’s, too – with Raducanu using a Wilson racket and earning about £100,000 doing so.
The British tennis sensation plays with a Wilson Steam – disguised as the new Blade V8
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The British tennis sensation plays with a Wilson Steam – disguised as the new Blade V8Credit: Getty
But although she appears to use the “copper green” Blade V8, the Brit actually plays with a Wilson Steam 100, a discontinued model which gets spray painted to look like the Blade.
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Emma Raducanu’s full list of sponsors worth more than £8m after
Tiffany & Co – £2m
Raducanu’s first major sponsorship came just days after her US Open triumph as she was confirmed as a house ambassador for Tiffany & Co – and therefore a colleague of Beyonce.
The Tiffany & Co deal guarantees her £2m and endless designer jewellery
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The Tiffany & Co deal guarantees her £2m and endless designer jewelleryCredit: Getty
She had already been wearing some of their beautiful jewellery, including on the court in New York, before the announcement was made.
And now she will barely be spotted without the earrings, necklaces, rings and bracelets that help her pocket a whopping £2m.
Dior – £2m
A second fashion commercial sponsorship, a second deal worth £2m for the superstar.
The fashion label wasted No Time in tying Raducanu down – kitting her out in one of their statement pieces for the James Bond No Time To Die premiere.
Raducanu told Vogue: “Being able to wear a dress like that made with all the magic in the Dior ateliers was a totally unique experience.
Raducanu stunned in her debut Dior outing at the No Time To Die premiere
Emma Raducanu’s full list of sponsors worth more than £8m after
Raducanu stunned in her debut Dior outing at the No Time To Die premiereCredit: Getty
“The detailed embroidery was exceptional and I was so honoured to attend my first movie premiere in it.”
She will model Dior creative director Maria Grazia Chiuri’s womenswear collections and also endorse their make-up and skincare ranges.
Evian – Unknown
All of these agreements and contracts is thirsty work.
Thankfully, drinking water company came calling with an offer to make Raducanu a global brand ambassador – although the fees have not been revealed.
Evian water scooped the teenager at the end of 2021
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Evian water scooped the teenager at the end of 2021Credit: The Mega Agency
It was a wise move from Evian, as they also provide all the water bottles for the Wimbledon Championships each summer.
Their first photoshoot saw Rads pictured in her Wimbledon whites in a pink changing room before she dazzled at Evian’s launch of their sparkling water in February.
And then the teenage superstar teamed up with Dua Lipa and gave the singer some quick tips on how to improve her tennis.
British Airways – £1m
It was no wonder the airline giant decided to snap up the world’s highest-flying star in December.
Raducanu celebrated becoming British Airway’s newest global ambassador in style
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Raducanu can forget converting her massive career earnings into Avios points because she can catch a flight wherever and whenever as BA’s global ambassador – a fitting title for the Canada-born daughter of a Romanian and Chinese who grew up in South London.
Reports suggest the deal is worth a seven-figure sum – and therefore could be well in excess of £1m.
Sports Direct – Unknown
While technically not one of their sponsored athletes, Rads featured alongside a whole host of sporting heroes in Sports Direct’s all-star cast for their Christmas advert.
The retailers spent a whopping £6m on the commercial overall, with Raducanu getting a slice of that.
She dug out her tennis kit to feature in the Sports Direct Christmas ad
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Emma Raducanu’s full list of sponsors worth more than £8m after
Declan Rice, Jordan Pickford, Dominic Calvert-Lewin, Mason Mount, Fran Kirby, Jessica Ennis-Hill, Katarina Johnson-Thompson and Maro Itoje were also part of the video clip.
Raducanu’s role – decked out in her dress and visor – saw her duck behind car in the driving snow asking for “new balls please” then ping a trademark serve into the back of Jack Grealish.
Vodafone – £3m
Raducanu added the mobile network as the latest string to her impressive bow of sponsorships in March.
The 19-year-old was signed as their grassroots ambassador to try and inspire the next generation of tennis heroes.
The Brit is said to earn £3m as the grassroots rep for mobile network Vodafone
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Part of the deal sees her promote the Play Your Way to Wimbledon tournament, which gives junior talents across the country the chance to take to the famous lawns of the All England Club.
She said: “The support I received at a grassroots level has been key to my development as a player, and I’m looking forward to helping make these initiatives even bigger, better and more accessible.”
Porsche – Unknown
Then comes the deal that matters most to petrol-head Raducanu.
She grew up go-karting and riding in motocross – and retains her passion for all engines on wheels racing around tracks in MotoGP and Formula One.
So now her huge contract as a Porsche ambassador not only banks her extra cash but gives her access to their “iconic” motors.
And she clearly loved every second of this unveiling shoot, getting to pose with a £131k 911 GT3 and a classic 911 Carrera 3.2 – then was gifted her very own car to take home.
Raducanu – who also still drives a Dacia Sandero – beamed: “For me to a brand ambassador for Porsche means a lot. Porsche is one of the brands I’ve always loved from a young age.
“One of my first tennis coaches drove a 911. Whenever I would turn up to practice in the morning, I would see his Porsche, I would go ‘wow’ and be dreaming of one day sitting in my own.
“My favourite car is the 911 for sure. Throughout the generations it’s so unique and beautiful in every way. I feel like it’s one of the most iconic cars out there.”
HSBC – Unknown
Last but by no means least, and just in time for Wimbledon, Raducanu cashed in on a partnership with the Championships’ official banking partner.
Her deal with HSBC runs for four years and includes helping to educate young people on money.
It has extra personal interest, too, with both of her parents working in the financial sector.
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H. Marko lashes out at Steiner: Defend Mick Schumacher
Helmut Marko believes Mick Schumacher deserves a return to Formula 1, naming two teams he thinks would consider the son of seven-time world champion Michael Schumacher. The 81-year-old Austrian lashes out at Guenther Steiner, who sacked the German at Haas F1 just under two years ago.
“Mick is one of the politest and nicest people in the whole paddock, which is a disadvantage for him. He also has the handicap of a big name,” Marko said in an interview with Sport1.de. “In sporting terms, he has already achieved a lot. He won the Formula 3 championship, he won the Formula 2 championship, that alone made him interesting for Formula 1 teams.”
Schumacher made his Formula 1 debut at Haas F1 in 2021. There, he lasted two seasons. After a disappointing season in 2022, Guenther Steiner showed him the door and they opted for more experience with Nico Hülkenberg and Kevin Magnussen.
Marko: ‘Netflix superstar’ Steiner treated Schumacher unfairly
“As far as we were concerned, there were no sporting reasons why we never got together,” Red Bull Racing’s team advisor explained. “He was a Ferrari junior at the time, but Mercedes took him into the team [afterwards]. So he wasn’t even on the market.”
“At Haas, he was not treated fairly by Netflix superstar Guenther Steiner. That’s a fact. Once you drive outside Formula 1, it becomes a difficult story. But behind the scenes, you only hear good things about him. Toto Wolff praises him to the skies. I think Alpine and Audi are seriously considering him. I wouldn’t begrudge him, because he deserves it,” Marko said.
Verstappen and Hamilton CRASH as FIA take action in Hungary
Max Verstappen was involved in a dramatic collision with Lewis Hamilton for P3 at the Hungarian Grand Prix.
The Dutchman attempted an overtake on his rival into Turn 1, going though the inside but locking up as Hamilton’s front right collided with Verstappen’s rear left.
In dramatic fashion the Red Bull was launched into the air, and was lucky to remain in the race, falling behind the Ferrari of Charles Leclerc.
Verstappen has been placed under investigation by the stewards, with the FIA calling a 4.50pm UK time summons, where the sport’s governing body confirmed their findings.
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Max Verstappen and Lewis Hamilton crash in Hungary
A nightmare Hungarian GP for Max Verstappen
It was a difficult race for the champion who went wide on the opening lap, and was forced to give the position back to Lando Norris after claiming P2.
The Red Bull star accused the Brit of running him wide, and continued to deliver a series of furious radio messages to his team during the grand prix.
Verstappen’s frustrations came to the fore as he attempted to overtake Hamilton, with the pair lucky to not be embroiled in more devastating contact.
In the end Hamilton claimed P3 and a podium in Hungary, with Verstappen languishing back in fifth.
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“It’s going to be emotional for me” – Chase Briscoe on honoring Tony Stewart’s legacy
Chase Briscoe, in a recent media session, shared his emotions about racing on the oval at the Indianapolis Motor Speedway. Briscoe will be driving the No. 14 car, a number famously associated with his current team owner, Tony Stewart.
Stewart won several races and the 2011 championship with this car. He also co-owns NASCAR team Stewart-Haas Racing (SHR), which will be shutting down after this season.
NASCAR first raced at Indianapolis Motor Speedway (IMS) in 1994, which was the first race there besides the Indianapolis 500 in 1916. Since then, many different racing series have raced at IMS. As the NASCAR Cup Series returns to the Brickyard 400 after three years off, Chase Briscoe, who grew up in Mitchell, Indiana, faces an emotional weekend.
“It’s going to be emotional for me, I mean full transparency I cry every year just on the ride around deal so with it being on the oval and doing it in the 14 all that it’s going to be definitely, probably emotional,” said Briscoe.
“It’s really special to be back here at home in Indiana. Every race car driver dreams of racing at Indianapolis, but for me, it’s even more special because I grew up here,” he added.
Chase Briscoe eyes playoff spot and #14 legacy
A win this weekend will help Chase Briscoe secure a spot in the 2024 Cup playoffs. It would also be a fitting end to SHR’s legacy at the Indianapolis Motor Speedway.
Briscoe has raced at the Brickyard before, twice in the Xfinity Series and won on the road course layout in 2020.
“I didn’t know if I’d ever get a chance to race on the oval. So being able to do it this year means a lot to me,” Briscoe stated.
The #14 car has a special place in NASCAR history. After Stewart retired in 2016, Clint Bowyer took over and won two races in 2018. Chase Briscoe then drove the #14 in 2021 and earned his first win in 2022. Other notable racers like Fonty Flock, Hershel McGriff, and A.J. Foyt, also drove this famed car.
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