Sports
Novak Djokovic Australian Scandal has triggered his Sponsors to……
Novak Djokovic Australian Scandal has triggered his Sponsors to……
Nocak has $30 million worth of endorsement deals, according to Forbes, making him among the highest-paid athletes in the world. Still, he has never had the broad appeal of Federer, who makes triple the amount from endorsements despite losing his No. 1 crown years ago and being sidelined with injuries.
There is a line though, and one thing sponsors have to determine is whether an athlete acted illegally or immorally if they want to try to use a bad behavior exit clause in a contract, said Tim Crow, a U.K. sports marketing consultant.
In Djokovic’s case, “that’s pretty nuanced,” Crow said.
If he’s allowed to play, and wins, there will be even less pressure for sponsors to act.
“He will be labeled as the most successful male player of all time, and I think that provides a reason for sponsors to be more willing to take that risk and remain with the athlete,” said Ceyda Mumcu, professor of sports management at the University of New Haven.
Novak Djokovic Australian Scandal has triggered his Sponsors to……
Some of Djokovic’s sponsors tried to distance themselves from the situation and others, including Peugeot and Lacoste, declined requests for comment. But there was no sign any planned to cut ties.
“Novak Djokovic is his own person,” Swiss watch brand Hublot said. “We cannot comment on any of his personal decisions. Hublot will continue its partnership with the world number 1 tennis player. “
Austria’s Raffeissen Bank said its decision to sign Djokovic to a multiyear partnership was made long before the recent Australian Open headlines.
“As Novak Djokovic’s sponsor, we are closely observing the current situation,” the bank said.
Sports fans rationalize athletes’ behavior if they are admirers — up to a point. It’s riskier if a transgression is tied to the actual performance of the sport, as in a doping scandal, or if it’s such an egregious criminal act that people all agree it’s wrong, said Americus Reed, professor of marketing at the Wharton School at the University of Pennsylvania.
Being against COVID-19 vaccines, or lying on paperwork, in our polarized world, may not rise to the level of nixing an athlete’s contract for bad behavior. Millions of people worldwide refuse to get vaccinated, despite assurances by public health authorities that they are safe and effective.
Still, “if you lose enough fans, then you’ll lose sponsors,” said Nicole Melton, professor of sports management at University of Massachusetts Amherst.
Sponsors have pulled deals in the past because of performance drugs and criminal acts.
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Sports
It shouldn’t have come from his mouth: Christopher Bell disgrace Chase Elliott and Kyle Larson in public
Christopher Bell disgrace Chase Elliott and Kyle Larson in public
Christopher Bell made his choice about NASCAR’s top superstars based on their achievements in races. He believes that drivers like Austin Dillon from RCR, Kyle Busch from JGR, Brad Keselowski from Team Penske, and Bubba Wallace from RFK Racing are the top drivers in terms of wins.
Bell did not mention big names like Jimmie Johnson and Kevin Harvick, who may be famous but do not have the same level of success as the veterans. He also noted that in the Next-Gen era, there is greater equality in the field, with 15-20 cars competing for the win each week.
This means that the dominance seen in the Big-3 era may not return. Bell suggests that NASCAR needs to find unique ways, like the Netflix documentary, to improve the sport.
Three weeks have passed since the Texas race, and the stunning comeback story it harbored is still the talk of the town. After getting sidelined for 42 Cup races, Chase Elliott stormed back into the winning scene of NASCAR. And the journey to the podium has been a prickly one, laden with obstacles every step of the way.
Chase Elliott suffered a knee injury in a snowboarding accident in 2023 and saw his playoff chances spiraling away from him. His troubles saw no end in sight as his long-time spotter, Eddie D’Hondt, packed up his bags and left. However, the memory of his previous fire helped his journey of recovery.
2023 marked the first season that Chase Elliott walked out of a NASCAR Cup schedule without a single win. However, he did not let his drooping spirits get the better of him. Elliott worked hard with his No. 9 team for a slow but sure comeback in 2024. They crept up the ladder after Daytona, never letting the winless hangover overcome them.
Elliott secured 5th place at Richmond and then grabbed a podium finish at Martinsville. The six-time defending Most Popular Driver held his fans at the edge of their seats. Sure enough, Chase Elliott found his long-lost glory in the Lone Star state. On a recent ‘Kevin Harvick’s Happy Hour’ episode, Harvick asked Elliott about the relief he felt on seizing that coveted win. Elliott responded, “Yeah, the first time…I’m not quite used to seeing the other side of the interviews…it is odd, I’m getting used to it. Yeah definitely, relief involved, for sure.”
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We are where we belong: Lewis Hamilton ruthless after Mercedes bankruptcy
Mercedes experienced another blow in the neck at the start of the Formula 1 weekend in Miami. George and Hamilton failed in sprint qualifying in Q2. After the slap, Hamilton didn’t even look for excuses, but instead came to a ruthless conclusion.
“I have the feeling that we got everything out of our car. That’s just our pace. We have to accept that we are seven tenths of a second behind,” said the record world champion.
Mercedes in the Miami midfield: balance is right, result is not
Over the past few weekends, setup experiments have often been cited as an explanation for poor results. There was no talk of this in Miami, although the upgrades that Mercedes brought to the track on a large scale and the sprint format would have given plenty of reason to blame a setup search.
But according to Hamilton, there was no problem with the car’s balance. “The car felt very good in training and it didn’t feel bad in sprint qualifying either,” he summarized. Hopes for the race are muted. “The sprint race will be tough. I don’t expect much from 12th place. Plus, it’s not easy to overtake and follow other cars on this track,” said Hamilton.
Lewis Hamilton pessimistic: Are points even possible?
“We’ll just try to get into the points somehow, if we can,” are his small goals. George Russell’s outlook for the short race on Saturday sounded a little more optimistic. “I have no doubt that we will continue to sprint forward.” He starts in P11, just one position ahead of his teammate and compatriot.
However, he sees a need for action with a view to qualifying for the sixth Grand Prix of the 2024 Formula 1 season. “We have to get our qualifying problems under control. Because it is always difficult to fight with other cars when you start from behind “, he said.
Russell’s balance conclusion was similar to Hamilton’s: “In the soft tire felt good on our car, but on the medium tire in qualifying we couldn’t get our car into the sweet spot.”
Mercedes dead end: After the first training session things go downhill
What is particularly alarming for Mercedes is a well-known phenomenon this season: after a good start to the weekend in the first training session, there is no improvement in the following sessions. Mercedes engineer Andrew Shovlin also noted this: “Unfortunately, in the crucial session, we were unable to take the step that others were able to, as we have seen many times this year.”
The Silver Arrows still find a little consolation in the time table: the gaps were quite small in the first qualifying session of the weekend. P5 was only two tenths of a second away. Whether a comparison with RB driver Daniel Ricciardo and a gap of seven tenths to the top meets the demands of a team that once dominated is another matter.
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Millions of Dollars: Dale Earnhardt Jr. faces financial challenges and raises concerns with all the blame on NASCAR
Dale Earnhardt Jr. faces financial challenges and raises concerns with all the blame on NASCAR
Dale Earnhardt Jr. reveals lack of profitability in NASCAR teams. The NASCAR Hall of Famer has always been vocal about the financial challenges and concerns that arise from owning a racing team in NASCAR. This is due to the current state of NASCAR and the reason why none of the teams are able to generate profits.
During an episode of his podcast, Dale Jr. Download, the 49-year-old driver shared his thoughts on the agreement between NASCAR and the teams. He discussed how he never made money as a team owner, including his Xfinity team, JR Motorsports, and how none of the teams can turn a profit under the current agreement.
Dale Earnhardt Jr. expressed frustration with the overall situation and showed empathy towards the teams, understanding the significant amount of money invested behind the scenes. The financial situation of NASCAR teams seems to be quite complex after the new grant agreement, and NASCAR will likely need to address this issue to avoid future complications.
During the same conversation, Dale Earnhardt Jr., who is also a team owner at JRM, shared an interesting detail about Denny Hamlin’s perspective on the profitability of NASCAR teams. According to Earnhardt Jr., co-owner of 23XI Racing, Hamlin supports the teams and is actively working to make them profitable.
Earnhardt Jr. revealed that he has had several discussions with Hamlin about the importance of profitability and how they have been collaborating behind the scenes to help teams achieve financial success. Only time will tell if these efforts will lead to improvements in the financial situation of NASCAR teams.
It shouldn’t have come from his mouth: Christopher Bell disgrace Chase Elliott and Kyle Larson in public
We are where we belong: Lewis Hamilton ruthless after Mercedes bankruptcy
