Sports
Novak Djokovic Australian Scandal has triggered his Sponsors to……
Novak Djokovic Australian Scandal has triggered his Sponsors to……
Nocak has $30 million worth of endorsement deals, according to Forbes, making him among the highest-paid athletes in the world. Still, he has never had the broad appeal of Federer, who makes triple the amount from endorsements despite losing his No. 1 crown years ago and being sidelined with injuries.
There is a line though, and one thing sponsors have to determine is whether an athlete acted illegally or immorally if they want to try to use a bad behavior exit clause in a contract, said Tim Crow, a U.K. sports marketing consultant.
In Djokovic’s case, “that’s pretty nuanced,” Crow said.
If he’s allowed to play, and wins, there will be even less pressure for sponsors to act.
“He will be labeled as the most successful male player of all time, and I think that provides a reason for sponsors to be more willing to take that risk and remain with the athlete,” said Ceyda Mumcu, professor of sports management at the University of New Haven.
Novak Djokovic Australian Scandal has triggered his Sponsors to……
Some of Djokovic’s sponsors tried to distance themselves from the situation and others, including Peugeot and Lacoste, declined requests for comment. But there was no sign any planned to cut ties.
“Novak Djokovic is his own person,” Swiss watch brand Hublot said. “We cannot comment on any of his personal decisions. Hublot will continue its partnership with the world number 1 tennis player. “
Austria’s Raffeissen Bank said its decision to sign Djokovic to a multiyear partnership was made long before the recent Australian Open headlines.
“As Novak Djokovic’s sponsor, we are closely observing the current situation,” the bank said.
Sports fans rationalize athletes’ behavior if they are admirers — up to a point. It’s riskier if a transgression is tied to the actual performance of the sport, as in a doping scandal, or if it’s such an egregious criminal act that people all agree it’s wrong, said Americus Reed, professor of marketing at the Wharton School at the University of Pennsylvania.
Being against COVID-19 vaccines, or lying on paperwork, in our polarized world, may not rise to the level of nixing an athlete’s contract for bad behavior. Millions of people worldwide refuse to get vaccinated, despite assurances by public health authorities that they are safe and effective.
Still, “if you lose enough fans, then you’ll lose sponsors,” said Nicole Melton, professor of sports management at University of Massachusetts Amherst.
Sponsors have pulled deals in the past because of performance drugs and criminal acts.
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H. Marko lashes out at Steiner: Defend Mick Schumacher
Helmut Marko believes Mick Schumacher deserves a return to Formula 1, naming two teams he thinks would consider the son of seven-time world champion Michael Schumacher. The 81-year-old Austrian lashes out at Guenther Steiner, who sacked the German at Haas F1 just under two years ago.
“Mick is one of the politest and nicest people in the whole paddock, which is a disadvantage for him. He also has the handicap of a big name,” Marko said in an interview with Sport1.de. “In sporting terms, he has already achieved a lot. He won the Formula 3 championship, he won the Formula 2 championship, that alone made him interesting for Formula 1 teams.”
Schumacher made his Formula 1 debut at Haas F1 in 2021. There, he lasted two seasons. After a disappointing season in 2022, Guenther Steiner showed him the door and they opted for more experience with Nico Hülkenberg and Kevin Magnussen.
Marko: ‘Netflix superstar’ Steiner treated Schumacher unfairly
“As far as we were concerned, there were no sporting reasons why we never got together,” Red Bull Racing’s team advisor explained. “He was a Ferrari junior at the time, but Mercedes took him into the team [afterwards]. So he wasn’t even on the market.”
“At Haas, he was not treated fairly by Netflix superstar Guenther Steiner. That’s a fact. Once you drive outside Formula 1, it becomes a difficult story. But behind the scenes, you only hear good things about him. Toto Wolff praises him to the skies. I think Alpine and Audi are seriously considering him. I wouldn’t begrudge him, because he deserves it,” Marko said.
Verstappen and Hamilton CRASH as FIA take action in Hungary
Max Verstappen was involved in a dramatic collision with Lewis Hamilton for P3 at the Hungarian Grand Prix.
The Dutchman attempted an overtake on his rival into Turn 1, going though the inside but locking up as Hamilton’s front right collided with Verstappen’s rear left.
In dramatic fashion the Red Bull was launched into the air, and was lucky to remain in the race, falling behind the Ferrari of Charles Leclerc.
Verstappen has been placed under investigation by the stewards, with the FIA calling a 4.50pm UK time summons, where the sport’s governing body confirmed their findings.
F1 RECAP: Piastri claims STUNNING maiden victory as FIA announce Verstappen penalty verdict
Max Verstappen and Lewis Hamilton crash in Hungary
A nightmare Hungarian GP for Max Verstappen
It was a difficult race for the champion who went wide on the opening lap, and was forced to give the position back to Lando Norris after claiming P2.
The Red Bull star accused the Brit of running him wide, and continued to deliver a series of furious radio messages to his team during the grand prix.
Verstappen’s frustrations came to the fore as he attempted to overtake Hamilton, with the pair lucky to not be embroiled in more devastating contact.
In the end Hamilton claimed P3 and a podium in Hungary, with Verstappen languishing back in fifth.
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“It’s going to be emotional for me” – Chase Briscoe on honoring Tony Stewart’s legacy
Chase Briscoe, in a recent media session, shared his emotions about racing on the oval at the Indianapolis Motor Speedway. Briscoe will be driving the No. 14 car, a number famously associated with his current team owner, Tony Stewart.
Stewart won several races and the 2011 championship with this car. He also co-owns NASCAR team Stewart-Haas Racing (SHR), which will be shutting down after this season.
NASCAR first raced at Indianapolis Motor Speedway (IMS) in 1994, which was the first race there besides the Indianapolis 500 in 1916. Since then, many different racing series have raced at IMS. As the NASCAR Cup Series returns to the Brickyard 400 after three years off, Chase Briscoe, who grew up in Mitchell, Indiana, faces an emotional weekend.
“It’s going to be emotional for me, I mean full transparency I cry every year just on the ride around deal so with it being on the oval and doing it in the 14 all that it’s going to be definitely, probably emotional,” said Briscoe.
“It’s really special to be back here at home in Indiana. Every race car driver dreams of racing at Indianapolis, but for me, it’s even more special because I grew up here,” he added.
Chase Briscoe eyes playoff spot and #14 legacy
A win this weekend will help Chase Briscoe secure a spot in the 2024 Cup playoffs. It would also be a fitting end to SHR’s legacy at the Indianapolis Motor Speedway.
Briscoe has raced at the Brickyard before, twice in the Xfinity Series and won on the road course layout in 2020.
“I didn’t know if I’d ever get a chance to race on the oval. So being able to do it this year means a lot to me,” Briscoe stated.
The #14 car has a special place in NASCAR history. After Stewart retired in 2016, Clint Bowyer took over and won two races in 2018. Chase Briscoe then drove the #14 in 2021 and earned his first win in 2022. Other notable racers like Fonty Flock, Hershel McGriff, and A.J. Foyt, also drove this famed car.
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