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Novak Djokovic Australian Scandal has triggered his Sponsors to……

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Inspiredlovers Screenshot_20220117-115405 Novak Djokovic Australian Scandal has triggered his Sponsors to...... Sports Tennis  University of Massachusetts Amherst. Peugeot and Lacoste Novak Djokovic Nicole Melton multiyear partnership Ceyda Mumcu Austria’s Raffeissen Bank Americus Reed

Novak Djokovic Australian Scandal has triggered his Sponsors to……

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Nocak has $30 million worth of endorsement deals, according to Forbes, making him among the highest-paid athletes in the world. Still, he has never had the broad appeal of Federer, who makes triple the amount from endorsements despite losing his No. 1 crown years ago and being sidelined with injuries.

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There is a line though, and one thing sponsors have to determine is whether an athlete acted illegally or immorally if they want to try to use a bad behavior exit clause in a contract, said Tim Crow, a U.K. sports marketing consultant.

In Djokovic’s case, “that’s pretty nuanced,” Crow said.Inspiredlovers Screenshot_20220116-105820 Novak Djokovic Australian Scandal has triggered his Sponsors to...... Sports Tennis  University of Massachusetts Amherst. Peugeot and Lacoste Novak Djokovic Nicole Melton multiyear partnership Ceyda Mumcu Austria’s Raffeissen Bank Americus Reed

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If he’s allowed to play, and wins, there will be even less pressure for sponsors to act.

“He will be labeled as the most successful male player of all time, and I think that provides a reason for sponsors to be more willing to take that risk and remain with the athlete,” said Ceyda Mumcu, professor of sports management at the University of New Haven.

Novak Djokovic Australian Scandal has triggered his Sponsors to……

Some of Djokovic’s sponsors tried to distance themselves from the situation and others, including Peugeot and Lacoste, declined requests for comment. But there was no sign any planned to cut ties.

Novak Djokovic is his own person,” Swiss watch brand Hublot said. “We cannot comment on any of his personal decisions. Hublot will continue its partnership with the world number 1 tennis player. “

Austria’s Raffeissen Bank said its decision to sign Djokovic to a multiyear partnership was made long before the recent Australian Open headlines.

“As Novak Djokovic’s sponsor, we are closely observing the current situation,” the bank said.

Inspiredlovers Screenshot_20220117-115528 Novak Djokovic Australian Scandal has triggered his Sponsors to...... Sports Tennis  University of Massachusetts Amherst. Peugeot and Lacoste Novak Djokovic Nicole Melton multiyear partnership Ceyda Mumcu Austria’s Raffeissen Bank Americus Reed

Sports fans rationalize athletes’ behavior if they are admirers — up to a point. It’s riskier if a transgression is tied to the actual performance of the sport, as in a doping scandal, or if it’s such an egregious criminal act that people all agree it’s wrong, said Americus Reed, professor of marketing at the Wharton School at the University of Pennsylvania.

Being against COVID-19 vaccines, or lying on paperwork, in our polarized world, may not rise to the level of nixing an athlete’s contract for bad behavior. Millions of people worldwide refuse to get vaccinated, despite assurances by public health authorities that they are safe and effective.

Still, “if you lose enough fans, then you’ll lose sponsors,” said Nicole Melton, professor of sports management at University of Massachusetts Amherst.

Sponsors have pulled deals in the past because of performance drugs and criminal acts.

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Without mercy in the absence of Ja Morant, Memphis Grizzlies face the…

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Without mercy in the absence of Ja Morant, Memphis Grizzlies face the…

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These Kings have fangs. In other campaigns, they have had good players, but the mentality they are showing in this campaign has not been known to them for a long time. Last night, receiving a Grizzlies without Ja Morant, they took advantage of that absence to muscle up and win with the emphatic that reflects the final score: 133-100.

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The Californians dominated the game almost at all times, but it wasn’t until the last quarter that they dealt a final blow that is measured by a 33-10 run. They swept Memphis for 12 minutes in which the Tennessees had no response to what was coming their way.

“It was a great victory for the whole team. I think in the second half we were really good defensively,” says Mike Brown, the coach who is getting closer to returning Sacramento to the playoffs after 16 years of absence.

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To achieve the aforementioned milestone, Brown has a large group of players of a very good level. Against Memphis, Domantas Sabonis had a triple-double of 14 points, 11 assists, and 10 rebounds, Trey Lyles had 24 points off the bench, rookie Keegan Murray went to 20 points, and Harrison Barnes had another 20 (15 of them in the first quarter).

Without mercy in the absence of Ja Morant, Memphis Grizzlies face the…

Although the Kings did not leave the game sentenced until the last quarter, it was in the first that they left some mark on history. With 12 triples, they matched the most that had been achieved to date in such a space of time. Such offensive capacity led them to 47 points. The reality is that everything seems to be going well for those from the California capital, who have won seven of their last eight games to settle in third place in the Western Conference.

READ MORE: “Unbelievable” Warriors Star Stephen Curry And Wife Headed to…

Memphis: three straight losses

It was clear that the time would come when the Grizzlies would have to slow down a bit. More than accommodated in the second position of the West, it is time to regulate efforts and take care of its essential pieces; and of course, there is none like Ja Morant. The point guard was absent last night and his team noticed it despite Jaren Jackson Jr.’s 19 goals and Desmond Bane’s 21. In any case, the team’s head coach, Taylor Jenkins, understands that it’s just a defeat and that they must keep gritting their teeth always thinking about the next game.

“We have to focus on getting better and doing better against Golden State. You just have to continue playing hard and be together while we find our rhythm, “he says.

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“Unbelievable” Warriors Star Stephen Curry And Wife Headed to…

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“Unbelievable” Warriors Star Stephen Curry And Wife Headed to…

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With his team the Golden State Warriors off on Sunday, NBA superstar Stephen Curry headed to Sundance with his wife Ayesha Curry for the premiere of his new film.

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Stephen, 34, and Ayesha, 33 – who both enjoyed a date night over the weekend – were all smiles on the red carpet for the premiere of their documentary Stephen Curry: Underrated.

The film premiered at the Eccles Center Theatre on Monday evening as the Sundance Film Festival continues into the week.

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He sported a trimmed beard with a black vest over his cream-colored sweater, with a watch seen peeking out from his sweater.

Inspiredlovers 66898929-0-image-a-72_1674545180476 Novak Djokovic Australian Scandal has triggered his Sponsors to...... Sports Tennis  University of Massachusetts Amherst. Peugeot and Lacoste Novak Djokovic Nicole Melton multiyear partnership Ceyda Mumcu Austria’s Raffeissen Bank Americus Reed

The NBA superstar completed his look with black pants and shiny black dress shoes for the premiere.

“Unbelievable” Warriors Star Stephen Curry And Wife Headed to…

His wife of over 11 years Ayesha Curry opted for a brown pantsuit with a stylish brown leather coat.

She accessorized with very small gold hoop earrings and gold bracelets seen dangling from her wrists.

She completed her look with brown leather boots for the red carpet-event.

The Currys also hit the red carpet with Stephen’s mother Sonya Curry, who opted for a black t-shirt under a brown trench coat.

She also opted for matching brown wide-legged pants for the event, completing her look with leopard-print platform heels.

Inspiredlovers 66898931-11669701-image-a-73_1674545298253 Novak Djokovic Australian Scandal has triggered his Sponsors to...... Sports Tennis  University of Massachusetts Amherst. Peugeot and Lacoste Novak Djokovic Nicole Melton multiyear partnership Ceyda Mumcu Austria’s Raffeissen Bank Americus Reed

READ MORE LeBron James made a female fan go viral after the two involve in…

The film Stephen Curry: Underrated, directed by Peter Nicks and produced by Ryan Coogler (Black Panther: Wakanda Forever), follows Curry’s life from Akron, Ohio to NBA greatness.

The film features, ‘intimate cinematic video, archival footage, and on-camera interviews reveal Curry’s rise from an undersized college player to a four-time NBA champion.’

It’s unclear if the film will land a distribution deal after the premiere screening on Monday.

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LeBron James made a female fan go viral after the two involve in…

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LeBron James made a female fan go viral after the two involve in exchange glances and smiles during an LA Lakers home game against the Rockets.

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As one of the nerve centers of Los Angeles entertainment, the Crypto.com Arena is no stranger to fans trying to get the attention of the stars. The most famous case in recent years was that of Rihanna and Laker Alex Caruso.

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That video also went viral in NBA circles and on social media. But it is not every day that LeBron James stars in one of these episodes.

During the last game that the Los Angeles Lakers played at home, a fan in a courtside seat fixed her gaze for several seconds on the four-time MVP. LeBron seems to ignore her until, noticing her presence, he crosses glances with her.

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READ MORE: “NBA World In Dismayed” Ja Morant Set Unbreakable Memphis Record as he Becomes The…

This prompted nervous laughter from King James and silent rejoicing from the fan, who continued to smile at him.

Whether or not James and the blonde fan exchanged glances or this was a coincidence remains to be seen, but social media users have been having fun with it anyway.

Perhaps Savannah James, LeBron’s wife of ten years and high-school sweetheart, isn’t smiling so much.

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