Turtlemint’s new film with MS Dhoni is about a futuristic way to…

Turtlemint launches a new brand campaign #FutureKaInsurance with their brand ambassador Mahendra Singh Dhoni.  The brand campaign aims at raising awareness around choosing the futuristic way to buy insurance, with the right mix of technology and human assurance. It further highlights the importance of insurance for every individual and their family.

The campaign, conceived by Tilt Brand Solutions, highlights that a seamless fusion of technology and human expertise is the key to simplifying the decision of insurance purchase for customers. Turtlemint’s vision is to emphasize how expert advisors are using advanced technology to create a seamless and hassle-free experience for customers when they have to make important life decisions related to their financial security and well-being.

On the launch of the brand campaign, Anand Prabhudesai, Co-Founder of Turtlemint said, “The insurance ecosystem is a crowded one, with most players playing on the product offerings or traditional tropes of fear and responsibility. This is something we wanted to change while also highlighting what sets us apart from our competition.

Turtlemint’s new film with MS Dhoni is about a futuristic way to… 

In the last few years, we have put our advanced AI-powered technology in the hands of 2.8 lakh+ advisors across the length and breadth of the country.  While technology sifts through a lot of data to find the best options, the advisor helps make sense of it and relates it to the customer’s needs and aspirations at a human level.  We are delighted to collaborate again with our brand ambassador Mahendra Singh Dhoni for the #FutureKaInsurance campaign as he exemplifies our brand values and ethos.

Commenting on the association, Mahendra Singh Dhoni said, “I am excited to collaborate with Turtlemint again and support its vision of increasing the insurance penetration in the country by empowering their advisors with technology and the best branding and marketing tools. I understand that insurance is a complex product and friendly, unbiased advisors, like those associated with Turtlemint, add immense value in ensuring that people make well-informed decisions that are best for them”

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Ameya Kovale, Executive Director – Creative, at Mumbai-based Brand and Communication Consultancy Tilt Brand Solutions adds, “We were clear right from the outset, that Turtlemint is a unique insurance product and brand, operating at the intersection of humans and tech. This also gave us the idea to personify the tech half and we created the Turtlemint bot as the perfect jodi for MSD. This Jodi of unbiased tech and human EQ is why we chose the campaign sign-off – Future ka Insurance.”

Rare video of MS Dhoni’s retro classic cars: Rolls Royce, Mustang, and…

Former Indian Cricket team captain MS Dhoni is known for his performance on the field. Along with cricket, MS Dhoni also loves cars and bikes. He has a collection of many expensive motorcycles and SUVs in his garage. The cricketer is often spotted with these cars on the road. Along with new vehicles, he has a soft corner for vintage or retro cars and bikes and likes to collect them as well. He takes care of this vehicle and we have seen him clean some of his motorcycles himself. Here we have a rare video where MS Dhoni’s retro classic Rolls Royce, Mustang, and Pontiac are seen.

Virat Kohli opened up on his relationship with MS Dhoni, during the wicketkeeper-batter’s tenure as India captain I told him, ‘Listen…”

Kohli also pointed out that their good relationship led to the transition to his captaincy role easily.

In 2020 and 2021, Kohli even saw a drastic dip in form, and then the batter fell victim to criticism continuously. But since handing over the role to Rohit Sharma, Kohli has once again found his form and is also the highest run-scorer in the 2022 T20 World Cup, where India lost to England in the semi-finals.

Virat Kohli opened up on his relationship with MS Dhoni, during the wicketkeeper-batter’s tenure as India captain I told him, ‘Listen…” 

Kohli learned the captaincy trade from none other than MS Dhoni, from whom he took over the captaincy, first in red-ball cricket, and then in limited overs format. During a candid interaction on RCB Podcast, Kohli revealed his time playing under Dhoni’s captaincy and also opened up about their comfortable relationship, which made the transition to his captaincy very easy.

“The reality of the situation was MS chose me. It was not the other way around. When you realize that, as someone who was 23, I was always under his wings as vice-captain. I always had conversations with him about what we can do, and my suggestions. I was always his right hand. It also helped the fact that I was playing match-winning knocks. He knew I understood where the game was going and what I needed to do. And also I was giving him a lot of input in the field. I was never someone who was just standing, throwing the ball back”, he said.

“I was always going to him if the game was tight. I was always with the feel of the game. I never looked at the scoreboard and thought ‘these many runs, these many balls’. I was thinking about what we can do to break the partnership, how the pitch is behaving, how our bowlers are bowling, and things like that. He understood that early. Since 2012, I was groomed to be the next guy, who is going to take over. I always had and will have huge respect for him. How he captained the team, and how performed for the team for so long. I never had any ill intentions for MS.

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“I never felt like I should be there (in his place). I was very respectful of the fact that he has so much trust in me and I can go and talk to him about anything”, he added.

Pointing out that there was never any awkwardness when he took over the captaincy reins, Kohli explained, “When I became captain, it was the same. He gave advice all the time and I was able to tell him ‘listen I don’t want to use it at this point. Let’s go ahead and use this plan’. It was very clear and simple. There was never awkwardness. That was an amazing transition.”

Dhoni played his last match for India in July 2019. Under his captaincy, India won the 2007 World Twenty20, 2011 World Cup, 2013 ICC Champions Trophy, 2010 and 2016 Asia Cup, 2010 and 2011 ICC Test Mace, and also the 2013 ICC ODI Championship. The wicketkeeper-batter will once again take the field in IPL 2023, where he represents CSK.