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Kevin Harvick Deliberately Reckless Move to Oust $228 Billion and Make Sponsor Regret
Kevin Harvick Deliberately Reckless Move to Oust $228 Billion and Make Sponsor Regret
By the time Kevin Harvick hung up his racing helmet in 2023, his resume was golden. No sponsor would have said no to the veteran driver in the twilight years of his career. Yet once upon a time, things were different.
After Kevin Harvick stormed home the 2007 Daytona 500 title, he faced a long winless streak of two years. Fans began dropping off, and his $228 billion sponsor Pennzoil as well. But Kevin Harvick was determined to take control at the 2010 Talladega race. He bested Jamie McMurray on the final lap, pulling ahead for the race win by 3 feet.
Kevin Harvick recalled his desperate actions, all to teach Pennzoil a lesson. “We were in the tandem drafting. You see myself and Jamie McMurray here. And this exact move that happened, I actually tried it in practice, where you just slide across the back bumper and just get the car to wiggle a little bit. And I got the back of Jamie’s car to wiggle just enough to get underneath him…But I was on like a 109, 110-race winless streak at that time.”
That drab record was why Pennzoil-Shell dropped a bomb on race day. “Shell had told us that we were not coming back. They were out as the sponsor and then we go out.”
Caitlyn Vince quipped angrily, “Why would someone do that the day of a race? Is that normal?” And Harvick explained, “I think it’s probably just when that meeting was scheduled.”
But Vince’s rising rage was satisfied with the story’s climax. Kevin Harvick won the race and ended up with a new sponsor. “So in that fashion, we went back. And as we typically did at that time to just really show them how we felt about it. We went out on the race so that we could get a new sponsor…Wound up with Budweiser. So that was a wild race.”
In a further twist of events, Pennzoil-Shell officials soon openly admitted their remorse.
After leaving Kevin Harvick’s No. 29 car, Pennzoil became the primary partner for Penske Racing’s No. 22 car driven by Kurt Busch. But Harvick’s restored energy gave them second thoughts, and by the end of 2011, a unique situation developed. Suspicions were there that Harvick could win the 2010 Cup championship, and that put Pennzoil in a tight spot.
“It’s definitely awkward,” said Heidi Massey-Bong, Pennzoil’s senior business adviser for NASCAR sponsorships. “We’re leaving somebody who I very much respect and appreciate what they’ve done in the sport, and going to somebody else.”
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A former Ferrari engineer has criticised the decision to bring in Lewis Hamilton and thinks the Brit’s presence will mean “a lot of potential for drama”.
At the age of 40, seven-time Formula 1 champion Hamilton will form a formidable driver partnership with Charles Leclerc. His big switch comes at the expense of Carlos Sainz, who has performed well for the Italian squad but who was axed so they had room for their blockbuster new signing.
But not everyone of a Ferrari persuasion is convinced that it will go well. Ernest Knoors, who spent many years as an engineer at Maranello, specialising in power units, worries that Hamilton’s presence could do more harm than good for a team that is finding its groove under Frederic Vasseur.
“A big name like Hamilton also brings a lot of politics and if politics within Ferrari are not managed well, then there is a lot of potential for drama,” he told Formule1.nl. “Hamilton has the tendency that if things do not work out, he turns his whole car upside down and starts experimenting.
“Ferrari believes very much in the big personalities and will follow him. But Hamilton is just someone you have to guide a little bit and not give the freedom to rebuild the whole car, because then it will go completely wrong. So I do not know if it is such a smart move, but of course it is nice for the sport.”
News of Hamilton’s planned move broke on February 1, coinciding with football’s Transfer Deadline Day. That the back pages of many newspapers were dominated by the decision of Hamilton to swap Mercedes for Ferrari was testament to the magnitude of the announcement.
Sainz was not surprised as he had been informed by his team of the plan ahead of it being made public. But the Spaniard responded well with two victories to date this season and five further appearances on the podium, on the way to what looks likely to be a fifth-placed finish in the championship – two spots and 54 points ahead of Hamilton.
Sainz has signed for Williams next year and, after several years of running at the front of the grid, will focus on his new challenge of helping restore one of the grid’s most historic teams to its former glory. But Knoors believes he should have been kept on by Ferrari instead.
The Dutchman added: “I see Lewis Hamilton’s arrival at Ferrari more as a PR move. With all due respect, Hamilton is not going to take that Ferrari from P6 to P1. He will get the most out of it, but what Ferrari has to do is make that car faster. And if you make that car faster, you can easily drive at the front with the current line-up.
“Besides, as a team you have to look further on the horizon. If Hamilton becomes champion in the coming years, he and Ferrari will become immortal. But if you want to build a team with talent for the next five years, are you going to build on Hamilton? No, because he will really be finished after two or three years. That is why I would have kept the very strong line-up that Ferrari has now.”
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Chase Elliott had a front-row seat for one of NASCAR’s most bizarre moments of the 2024 Cup Series season. At the start of Stage 2, the pace car dove onto pit road in front of Elliott; however, it was a tad too late. The pace car made contact with the sand barrels at the entry of pit road and caused a red flag for cleanup.
Initially, there was some speculation on the NBC Sports broadcast, even from the No. 9 team, that Elliott made contact with the pace car. Fortunately, the pace car didn’t slide across the No. 9 car’s nose, but it undoubtedly provided one of NASCAR’s craziest red flag moments in recent memory.
Below, you can listen to Elliott and the No. 9 team react to the pace car crashing into the sand barrels on pit road at Phoenix during Championship Weekend!
Reflecting on the recent retirement of 2017 NASCAR Cup Series champion Martin Truex Jr., Earnhardt didn’t mince words about the toll NASCAR takes on its drivers. Speaking candidly, the two-time Daytona 500 winner admitted that the pressure to perform every week left him feeling miserable for most of his racing career—a sentiment he believes is shared by many of his peers.
“Right or wrong, racing made me a miserable person 90% of the time,” Earnhardt confessed. “And him too. I mean, ask Kyle Busch, ask anybody—unless you’re winning, you’re not happy.”
For these elite drivers, the sport is a relentless grind. A podium finish might bring temporary relief, but anything short of victory is often a source of frustration. The immense effort poured into preparation and execution rarely feels like it pays off unless the checkered flag is theirs.
Earnhardt highlighted the mental toll of falling short, explaining how the relentless focus on winning can overshadow the joy of simply competing. Even a solid performance feels hollow compared to the euphoria of a win.
“Unless you’re winning, you’re not happy at all,” he said. “You’re okay with a good run, but for the most part, all the effort it takes just to run good—it doesn’t weigh out.”
For drivers, the stakes are sky-high every week. Sponsors, fans, and teams demand nothing less than excellence, leaving little room for error or personal satisfaction in anything less than a dominant performance.
Earnhardt also shared insights into his friendship with Martin Truex Jr., who recently announced his retirement. While the two often spend time hunting together during NASCAR’s off-season, Earnhardt noted that the stress of racing even creeps into their leisure activities.
“When I’m with him during hunting season, it’s always in the back of his mind,” Earnhardt said. “It’s that stressful part of the year when he’s as miserable as he’s going to be.”
Now, with Truex stepping away from the track, Earnhardt looks forward to seeing a lighter, happier version of his long-time friend. Without the weight of weekly competition hanging over him, Truex might finally be able to relax and enjoy the outdoor lifestyle he cherishes.
“It’ll be fun to see him loosen up,” Earnhardt added.
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