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How Serena Williams’s First Endorsement deal transformed her

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Inspiredlovers AddText_07-21-05.21.39 How Serena Williams's First Endorsement deal transformed her Sports Tennis

How Serena Williams’s First Endorsement deal transformed her

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In 1997, around 5:30 p.m., Bertone arrived at Milchan’s office, then located on the lot of Warner Bros. Studios. The meeting had lasted since midday.

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“Sitting in the office is Serena Williams,” he recalled. “I don’t think she was even 16 yet.”

Williams, who turns 40 this week, would go on to endorse Puma into her early 20s, wearing custom-designed outfits that made her into a revolutionary of tennis fashion. But her ongoing 18-year partnership with Nike, the brand she’d join in 2003, has overshadowed the oft-forgotten first endorsement deal of her career. It all began, for Williams, with an offer from Puma, negotiated in this meeting.

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Next to her in the room sat Richard Williams, who moved his family from Saginaw, Michigan, to Compton, California, in 1983. He taught the game of tennis on the city’s public courts to his daughters, Venus and Serena, who are 15 months apart.

Milchan had met his ultimate match in Richard Williams. The self-proclaimed “James Bond” (who once said that he covertly negotiated arms deals for the Israeli government in the 1960s) took serve against “King Richard,” the hands-on father who leveraged his elder daughter, Venus, an eight-figure endorsement deal with Reebok in 1995. That same year, Williams turned pro at 14, joining her sister on the WTA tour.

“Arnon recognized Serena and Venus’ ability to change the sport of tennis,” Bertone said. “Puma wasn’t in tennis then. But Arnon went from 0 to 100 … like, ‘We’re totally getting back into tennis with Serena.’ ”

Technically, Milchan didn’t have the power to discuss financial terms on Puma’s behalf. And Bertone didn’t have the authority to offer a multiyear contract to an athlete. So they called Puma CEO Jochen Zeitz in Germany. Zeitz woke up in the middle of the night to sign off on the deal.

Back in the corner of the LA office, Richard Williams periodically called his wife Oracene on the room’s landline to provide updates. “I was convinced he wasn’t even talking to her,” Bertone noted. “That he was just buying time, drawing things out to see where we’d end up.”

At one point, as detailed in her 2009 autobiography, On The Line, Williams placed her head down on the conference table and dozed off. Negotiations went past midnight, lasting more than 12 hours. The meeting ultimately ended with a multimillion-dollar commitment from Zeitz and Puma, and a verbal agreement from Richard and Serena Williams.

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NBA

Without mercy in the absence of Ja Morant, Memphis Grizzlies face the…

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Inspiredlovers 73b07-16513188140982-1920 Without mercy in the absence of Ja Morant, Memphis Grizzlies face the... NBA Sports  Sacramento Kings NBA World NBA News Memphis Grizzlies Ja Morant

Without mercy in the absence of Ja Morant, Memphis Grizzlies face the…

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These Kings have fangs. In other campaigns, they have had good players, but the mentality they are showing in this campaign has not been known to them for a long time. Last night, receiving a Grizzlies without Ja Morant, they took advantage of that absence to muscle up and win with the emphatic that reflects the final score: 133-100.

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The Californians dominated the game almost at all times, but it wasn’t until the last quarter that they dealt a final blow that is measured by a 33-10 run. They swept Memphis for 12 minutes in which the Tennessees had no response to what was coming their way.

“It was a great victory for the whole team. I think in the second half we were really good defensively,” says Mike Brown, the coach who is getting closer to returning Sacramento to the playoffs after 16 years of absence.

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To achieve the aforementioned milestone, Brown has a large group of players of a very good level. Against Memphis, Domantas Sabonis had a triple-double of 14 points, 11 assists, and 10 rebounds, Trey Lyles had 24 points off the bench, rookie Keegan Murray went to 20 points, and Harrison Barnes had another 20 (15 of them in the first quarter).

Without mercy in the absence of Ja Morant, Memphis Grizzlies face the…

Although the Kings did not leave the game sentenced until the last quarter, it was in the first that they left some mark on history. With 12 triples, they matched the most that had been achieved to date in such a space of time. Such offensive capacity led them to 47 points. The reality is that everything seems to be going well for those from the California capital, who have won seven of their last eight games to settle in third place in the Western Conference.

READ MORE: “Unbelievable” Warriors Star Stephen Curry And Wife Headed to…

Memphis: three straight losses

It was clear that the time would come when the Grizzlies would have to slow down a bit. More than accommodated in the second position of the West, it is time to regulate efforts and take care of its essential pieces; and of course, there is none like Ja Morant. The point guard was absent last night and his team noticed it despite Jaren Jackson Jr.’s 19 goals and Desmond Bane’s 21. In any case, the team’s head coach, Taylor Jenkins, understands that it’s just a defeat and that they must keep gritting their teeth always thinking about the next game.

“We have to focus on getting better and doing better against Golden State. You just have to continue playing hard and be together while we find our rhythm, “he says.

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“Unbelievable” Warriors Star Stephen Curry And Wife Headed to…

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“Unbelievable” Warriors Star Stephen Curry And Wife Headed to…

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With his team the Golden State Warriors off on Sunday, NBA superstar Stephen Curry headed to Sundance with his wife Ayesha Curry for the premiere of his new film.

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Stephen, 34, and Ayesha, 33 – who both enjoyed a date night over the weekend – were all smiles on the red carpet for the premiere of their documentary Stephen Curry: Underrated.

The film premiered at the Eccles Center Theatre on Monday evening as the Sundance Film Festival continues into the week.

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He sported a trimmed beard with a black vest over his cream-colored sweater, with a watch seen peeking out from his sweater.

Inspiredlovers 66898929-0-image-a-72_1674545180476 How Serena Williams's First Endorsement deal transformed her Sports Tennis

The NBA superstar completed his look with black pants and shiny black dress shoes for the premiere.

“Unbelievable” Warriors Star Stephen Curry And Wife Headed to…

His wife of over 11 years Ayesha Curry opted for a brown pantsuit with a stylish brown leather coat.

She accessorized with very small gold hoop earrings and gold bracelets seen dangling from her wrists.

She completed her look with brown leather boots for the red carpet-event.

The Currys also hit the red carpet with Stephen’s mother Sonya Curry, who opted for a black t-shirt under a brown trench coat.

She also opted for matching brown wide-legged pants for the event, completing her look with leopard-print platform heels.

Inspiredlovers 66898931-11669701-image-a-73_1674545298253 How Serena Williams's First Endorsement deal transformed her Sports Tennis

READ MORE LeBron James made a female fan go viral after the two involve in…

The film Stephen Curry: Underrated, directed by Peter Nicks and produced by Ryan Coogler (Black Panther: Wakanda Forever), follows Curry’s life from Akron, Ohio to NBA greatness.

The film features, ‘intimate cinematic video, archival footage, and on-camera interviews reveal Curry’s rise from an undersized college player to a four-time NBA champion.’

It’s unclear if the film will land a distribution deal after the premiere screening on Monday.

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LeBron James made a female fan go viral after the two involve in…

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LeBron James made a female fan go viral after the two involve in exchange glances and smiles during an LA Lakers home game against the Rockets.

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As one of the nerve centers of Los Angeles entertainment, the Crypto.com Arena is no stranger to fans trying to get the attention of the stars. The most famous case in recent years was that of Rihanna and Laker Alex Caruso.

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That video also went viral in NBA circles and on social media. But it is not every day that LeBron James stars in one of these episodes.

During the last game that the Los Angeles Lakers played at home, a fan in a courtside seat fixed her gaze for several seconds on the four-time MVP. LeBron seems to ignore her until, noticing her presence, he crosses glances with her.

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READ MORE: “NBA World In Dismayed” Ja Morant Set Unbreakable Memphis Record as he Becomes The…

This prompted nervous laughter from King James and silent rejoicing from the fan, who continued to smile at him.

Whether or not James and the blonde fan exchanged glances or this was a coincidence remains to be seen, but social media users have been having fun with it anyway.

Perhaps Savannah James, LeBron’s wife of ten years and high-school sweetheart, isn’t smiling so much.

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